Monday, January 05, 2009

Blink by Malcolm Gladwell

I really liked this book. This book, and The Tipping Point both remind me of Freakonomics. The author has a way of coming at problems and questions sideways so you don't anticipate where he's going and then, bam! there's a connection that you never thought of before. Every chapter is insanely well researched, to the point where you think "how would you ever think to look up something like that?"

The book is about our ability to make decisions without thinking or considering options. How we can look at a situation and just 'know' something right away. A good example of this kind of thinking from the book goes something like this: A man and his father are in a car wreck. The father is killed. The man is rushed to the ER and the doctor sees him and shouts, "This is my son!" Who is the doctor? The doctor is the man's mother. You don't have to think about it, the answer just comes, bam. The book talks about how this kind of thought process affects every aspect of our life and the decisions we make. It's really interesting stuff.

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